Since the first Calgary Exhibition in 1886, the Calgary Stampede has flourished into an annual 10-day festival, featuring agricultural competitions, First Nations exhibitions, stage shows and concerts, and one of the world’s largest rodeos.
Since the Calgary Stampede first began as the Calgary Exhibition in 1886, it has cemented its place in Calgary culture and remains one of Canada’s largest festivals, as well as one of the world’s richest rodeos.
Created as a project in the Graphic Communications program in SAIT, the brief was to develop and execute a concept for the Calgary Stampede, including a poster, ticket, and brochure.
For this project, I wanted to focus on the festival as a family event instead of on the standard imagery of cowboys and cattle. I wanted something subtle and charming, yet warm and inviting, and eventually settled on the theme of a carousel. The brochure, excluding the ad redesign on the back page, deviates from this original concept a little but still retains the overarching themes of “festivities”, with the same illustrated horses being carried through on each page.