Island Diversified Concrete
Based in Victoria, British Columbia, Island Diversified Concrete (IDC) specializes in manufacturing and delivering high-quality concrete in smaller, conveniently-sized trucks.
While in Victoria, BC, I was asked to develop logo concepts for a new business, Island Diversified Concrete. The client wanted to put an emphasis on conveying a “concrete-related” shape, as well as on their location on Vancouver Island. Working off a square block to convey the idea of concrete, I created a 3D shape that focused on and conveyed the island aspect. Variations with different colour examples and font options were also provided to the client.